CUSTOMER STORY
CUSTOMER STORY
The Justice Collective
The Justice Collective
Finding the confidence to communicate their brand’s competitive edge
ABOUT THE JUSTICE COLLECTIVE:
Empowering Organizations to Make Impact
The Justice Collective, or “TJC” as Co-founder and Managing Partner Ellie Tumbuan calls it, is a full-service social impact consultancy that helps organizations excel through racial equity strategy. Founded in Oakland, California, TJC has always been a mission-driven organization, bringing a holistic, relationship-centered approach to organizational change and development.
“[TJC] is really about unlocking the abundance within organizations.”
Ellie explains, “We've always known, because of where we worked and the issues that we saw in organizations, that there's always talent. There's always wisdom. There's always abundance, and we're here to bring that out with our partners so that they can make the impact they want and do everything that they are meant to do.”
THE CHALLENGE:
Creating a Clear and Consistent Key Message
Creating a Clear and Consistent Key Message
Like many social justice consultancies, TJC was struggling to tell their brand story in a clear, crisp, purposeful way that conveyed their true mission, business impact, and the essence of what they do. TJC was going through a period of rapid growth followed by internal changes, including new hires.
As an executive leader, Ellie was responsible for partnering with the business development team to increase their revenue. Ellie was also responsible for the branding and communications of TJC. The leadership team knew the importance of clarifying their key message but needed a cohesive, strategic way to reach the right customers and help potential clients understand why they should work with TJC.
“We were trying to tell all the stories and we didn't realize that we were missing opportunities to speak to our clients’ and partners’ journeys and pain points.”
Ellie Tumbuan
THE JUSTICE COLLECTIVE
Ellie knew how valuable TJC’s work was and the impact they were making, but lacked:
- A Unified voice in how to talk about TJC’s offering and unique value proposition
- The Messaging to speak about their business impact in creative, powerful ways
- A Unified voice in how to talk about TJC’s offering and unique value proposition
- The Messaging to speak about their business impact in creative, powerful ways
Luckily, Ellie met bombilla®’s founder, Ivellisse Morales, through a local small business incubator. They both connected on the values of community and social change, and the team’s global PR firm chops and social impact experience made it clear to Ellie that partnering with Bombilla was the right decision.
“By partnering with bombilla®, you are getting such an incredible value, because the team has such a well-rounded, comprehensive skill set and perspective.”
THE SOLUTION:
Strategy-First Design: Market Research, Brand Audit, and Brand Management Training
Strategy-First Design: Market Research, Brand Audit, and Brand Management Training
Unlike other contracted design or marketing services, bombilla®’s team took the time to get a big-picture view of TJC’s business to validate the work they already did and identify where they should continue to focus their efforts. Bombilla®'s strategy-first approach to design included stakeholder interviews and a landscape assessment.
The deep listening and market research gave Ellie more confidence in the brand strategy that bombilla® created for TJC. Ivi's team also provided educational training to TJC's team on branding basics and brand management to introduce a vocabulary that help everyone communicate their needs clearly.
Ellie found the most impactful deliverables to be:
Ellie found the most impactful deliverables to be:
KEY DELIVERABLES
WHAT TO EXPECT
KEY DELIVERABLES
MESSAGING GUIDE
Revised and refined key messaging guide to accurately reflect their ideal clients, their impact, and mission. Helped TJC understand they didn’t need a rebrand.
TEAM TRAINING
Workshop on branding basics and definitions to educate the whole team on brand management. The definition, especially for the leadership team, was critical.
BRAND AUDIT
Comprehensive diagnostic of their brand. Reviewed what’s working and not working for their online presence and business operations with recommendations for improvement.
NEW & ONGOING PROJECTS
Submit a project request form with your creative needs and vision and we follow up to begin work.
PITCH & PLAY EXERCISE
Fun, gamified team exercise that showed how quickly any employee could pitch the company. Gave leadership insights on what they had to do next.
“bombilla® highlighted how we could be using our voices in a bigger way, in a field that has been rapidly growing.”
“bombilla® highlighted how we could be using our voices in a bigger way, in a field that has been rapidly growing.”
Ellie Tumbuan
THE JUSTICE COLLECTIVE
THE JUSTICE COLLECTIVE
THE RESULTS:
THE RESULTS:
Full-Spectrum Branding and Marketing Solution
Full-Spectrum Branding and Marketing Solution
TJC has now worked with over 120 organizations, and Tumbuan attributes her leadership team’s success to a new confidence in delivering their messaging and refining their unique value proposition.
“bombilla® affirmed our stories and the stories that are worth telling.”
A Brand Strategy You Can Trust
In addition to brand recognition and a steady growth in sales (despite Covid), Tumbuan says she values bombilla®’s deep listening approach versus prescribing a cookie cutter formula. Tumbuan explains, “bombilla® really understands us, who we are, what we do, and how we make a difference with our clients. That made a world of difference, and I know that it's because of what's in the DNA of the bombilla® brand.”
KEY RESULTS:
- Quoted in articles
- Speaking opportunities
- Invited to join boards
- Boost in Sales
- Quoted in articles
- Speaking opportunities
- Invited to join boards
- Boost in Sales
You're not just getting a bunch of designers.
"You're getting full-spectrum, branding, messaging, marketing insights needed to grow your reach and trust in your brand.”
You're not just getting a bunch of designers.
"You're getting full-spectrum, branding, messaging, marketing insights needed to grow your reach and trust in your brand."
Ellie Tumbuan
THE JUSTICE COLLECTIVE
THE JUSTICE COLLECTIVE
LET YOUR BRAND SHINE BRIGHTER
LET YOUR BRAND
SHINE BRIGHTER
Partner with Bombilla to develop a holistic business and brand strategy. Book a Brandstorm session today.
We are a proudly AfroBoricua-led small business, shining bright from sunny Oakland, CA. We are based in xučyun (Huchiun), on unceded territory of the Lisjan Ohlone people.
We are a proudly AfroBoricua-led small business, shining bright from sunny Oakland, CA. We are based in xučyun (Huchiun), on unceded territory of the Lisjan Ohlone people.
We are a proudly AfroBoricua-led small business, shining bright from sunny Oakland, CA. We are based in xučyun (Huchiun), on unceded territory of the Lisjan Ohlone people.
We are a proudly AfroBoricua-led small business, shining bright from sunny Oakland, CA. We are based in xučyun (Huchiun), on unceded territory of the Lisjan Ohlone people.
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