This summer our Founder & CEO, Ivellisse Morales had the honor of speaking in front of thousands at The 3 Percent Conference hosted by The 3 Percent Movement. Since its inception, The 3 Percent Movement has helped raise the percent of female Creative Directors from 3% to 29%, while giving agencies a clear road map of ways to champion female creative talent and leadership.
Themed "The Radically Inclusive Future of Work," this year’s conference aimed to address four key pillars about the future of work: agile work environments, wellness, conscious leadership, and multigenerational workforces.
In her talk, "Three Keys to Be #LitOnPurpose: How to Be Creative for a Change," Ivellisse shares her secret to carving out a creative career in social impact, bringing in influences from literature, music, art and her entrepreneurial passion projects that helped folks in her family and community.
Missed the talk? Check out Ivellisse's interview with The 3 Percent Movement (originally published here):
What’s happening right now?
“alarm’s been ringing
it’s not too late
to wake ourselves up
from this senseless state
start asking questions
ask yourself why
use your own senses
and sniff out the lies”
^ a short poem I wrote one day when I felt deeply disappointed, depressed and yet radically optimistic about the state of humanity and the planet
What might happen next?
What a time to be alive! We are at an existential crossroads as human beings. We’re globally grappling with the raw realities of white supremacy, patriarchy and global capitalism. “What might happen next?” is a question I ask myself every day. Peering through the fog of fear, there’s one thing I do see with certainty. We’re living ancestors writing history. It’s time to reflect, reimagine, redesign -- collectively, without permission, and with urgency. Let’s lean into the transformation that we desperately need.
What exciting creative opportunities does this open up?
What would it look like if all humans were #litonpurpose? If we all harnessed our creative gifts and angled them towards social, economic, political and environmental justice to accelerate change? How might we reimagine and rebuild our world so we can all thrive? We’ll only get there collectively, and it starts with individual action.
To be #litonpurpose is to embody the change the world needs. Change starts with you (us). And we have powerful renewable resources in our hands: creativity, collaboration and community. In the words of Howard Thurman, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
I believe we all should be employed to solve the great social, political and environmental crises of our time. We’re the creative directors of our shared future on this beautiful blue planet we call home.
The future of our planet is sustainable. The future of business is responsible. The future of work is equitable. The future of humans is #litonpurpose.
We got this.