In this workshop from June 2022 for San Francisco Design Week, the bombilla team walks us through a creative exercise to evaluate 3 ways we can immediately be #litonpurpose, bringing joy and light into our personal and professional lives.
Anxious and angry about the state of humanity and the planet?
Transform that energy into purpose-driven creativity and career choices. It’s no secret that we operate in a system designed to distract and divide. Refocus by tapping into your personal power, using your gifts and reclaiming your story. Together, we will explore both the opportunity (and duty) we have as creative humans who are ready to take authentic action on issues that matter most to us. We’re all bombillas (lightbulbs) waiting to be lit on purpose. The world needs us — no matter what industry, creative discipline, age or level. We need players in all positions.
Participants will leave feeling inspired, connected and with clarity on three ways they can immediately be #litonpurpose, bringing joy and light to their personal and professional lives.
This summer our Founder & CEO, Ivellisse Morales had the honor of speaking in front of thousands at The 3 Percent Conference hosted by The 3 Percent Movement. Since its inception, The 3 Percent Movement has helped raise the percent of female Creative Directors from 3% to 29%, while giving agencies a clear road map of ways to champion female creative talent and leadership.
Themed "The Radically Inclusive Future of Work," this year’s conference aimed to address four key pillars about the future of work: agile work environments, wellness, conscious leadership, and multigenerational workforces.
In her talk, "Three Keys to Be #LitOnPurpose: How to Be Creative for a Change," Ivellisse shares her secret to carving out a creative career in social impact, bringing in influences from literature, music, art and her entrepreneurial passion projects that helped folks in her family and community.
Missed the talk? Check out Ivellisse's interview with The 3 Percent Movement (originally published here):
What’s happening right now?
“alarm’s been ringing it’s not too late to wake ourselves up from this senseless state start asking questions ask yourself why use your own senses and sniff out the lies”
^ a short poem I wrote one day when I felt deeply disappointed, depressed and yet radically optimistic about the state of humanity and the planet
What might happen next?
What a time to be alive! We are at an existential crossroads as human beings. We’re globally grappling with the raw realities of white supremacy, patriarchy and global capitalism. “What might happen next?” is a question I ask myself every day. Peering through the fog of fear, there’s one thing I do see with certainty. We’re living ancestors writing history. It’s time to reflect, reimagine, redesign -- collectively, without permission, and with urgency. Let’s lean into the transformation that we desperately need.
What exciting creative opportunities does this open up?
What would it look like if all humans were #litonpurpose? If we all harnessed our creative gifts and angled them towards social, economic, political and environmental justice to accelerate change? How might we reimagine and rebuild our world so we can all thrive? We’ll only get there collectively, and it starts with individual action.
To be #litonpurpose is to embody the change the world needs. Change starts with you (us). And we have powerful renewable resources in our hands: creativity, collaboration and community. In the words of Howard Thurman, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
I believe we all should be employed to solve the great social, political and environmental crises of our time. We’re the creative directors of our shared future on this beautiful blue planet we call home.
The future of our planet is sustainable. The future of business is responsible. The future of work is equitable. The future of humans is #litonpurpose.
The theme for this year’s conference, “Here For It”, is about showing up, being present, continuing the fight and striving for progress.
About the Award
The One Club | ADCOLOR Creative Award recipients are creative professionals of multicultural background who have demonstrated noteworthy talent and achievement within the media, creative, digital and traditional advertising disciplines. It’s sponsored by The One Club for Creativity, an international nonprofit organization seeking to inspire, encourage, and develop creative excellence in advertising and design.
Ivellisse shares this honor with Soham Chatterjee, Global Associate Creative Director / Writer for WhatsApp and Creative X at Facebook. Other notable award winners this year include Alicia Garza, Opal Tometi and Patrisse Cullors, Founders of Black Lives Matter, Don Lemon of CNN and Valeisha Butterfield Jones of The Recording Academy.
Rising Up and Reaching Back
Since 2007, ADCOLOR has honored individuals and companies that go above and beyond to make a difference in the creative and tech industries. As an entrepreneur and a creative, Ivellisse has embodied ADCOLOR’s values of "Rising Up and Reaching Back" all her life and especially now through the cultivation of bombilla and its ecosystem of diverse creatives, vendors & suppliers and systems-changing clients.
I’m rising up because people are lifting me up, and I’m reaching back because there’s an abundance of opportunities to share. Thanks to my community I’m #HereForIt.