URGE is a non-profit founded by feminist and activist Gloria Steinem aimed to inspire young leaders to advocate for strong communities where reproductive rights and sexual health is prioritized and celebrated.

URGE initially came to bombilla through Rivera Consulting to develop a visual language for their 2020 Strategic Plan as well as provide support in design needs. Since then, we’ve developed branding, swag, and additional print designs.

Giving voice to URGE’s 2020 Strategic Plan

We collaborated with URGE and Rivera Consulting to develop URGE’s 2020 Strategic Plan. Aimed towards aligning the URGE team and its shareholders towards goals and objectives, we developed the document’s visual language and executed its graphic design. We decided on a colorful layout to draw attention to the content on the pages and celebrate URGE’s bold branding. This design was then applied to other print and web designs, such as the Young People’s Policy Agenda and social media templates.

Creating URGE’s Young People Policy Agenda

The Young People’s Policy Agenda was developed as a brochure for constituents and policymakers to gain further insight into URGE and the changes that would need to be implemented to secure reproductive rights in the United States.

Crafting URGE’s Instagram Templates

Bombilla was also tasked to create template designs for URGE’s Instagram. We developed two concepts, one image-based and the other text-based.

Developing URGE’s Regional Chapter Logos

As URGE continues to establish chapters in different states, they wanted to differentiate each with a distinct wordmark logo. The goal was to develop a logomark that would be distinctive as well as complement the existing URGE logo.

Repping URGE Swag

Fun projects arose from our collaboration with URGE, such as swag development geared towards the importance of voting local and pro-choice awareness. The swag we developed includes water bottle designs, face masks for COVID-19, stickers, t-shirts, and small fabric carry-all pouches.

Shoutout to our designer Kimberly Cho for your beautiful visual identity and graphic design work!