URGE is a non-profit founded by feminist and activist Gloria Steinem aimed to inspire young leaders to advocate for strong communities where reproductive rights and sexual health is prioritized and celebrated.

URGE (Unite for Reproductive & Gender Equity) Logo

URGE initially came to bombilla through Rivera Consulting to develop a visual language for their 2020 Strategic Plan as well as provide support in design needs. Since then, we’ve developed branding, swag, and additional print designs.

Giving voice to URGE’s 2020 Strategic Plan

We collaborated with URGE and Rivera Consulting to develop URGE’s 2020 Strategic Plan. Aimed towards aligning the URGE team and its shareholders towards goals and objectives, we developed the document’s visual language and executed its graphic design. We decided on a colorful layout to draw attention to the content on the pages and celebrate URGE’s bold branding. This design was then applied to other print and web designs, such as the Young People’s Policy Agenda and social media templates.

URGE 2020 Strategic Plan designed by bombilla
URGE 2020 Strategic Plan designed by bombilla

Creating URGE’s Young People Policy Agenda

The Young People’s Policy Agenda was developed as a brochure for constituents and policymakers to gain further insight into URGE and the changes that would need to be implemented to secure reproductive rights in the United States.

URGE's Young People Policy Agenda brochure designed by bombilla
URGE's Young People Policy Agenda brochure designed by bombilla

Crafting URGE’s Instagram Templates

Bombilla was also tasked to create template designs for URGE’s Instagram. We developed two concepts, one image-based and the other text-based.

URGE Instagram template concepts designed by bombilla
URGE Instagram template concepts designed by bombilla

Developing URGE’s Regional Chapter Logos

As URGE continues to establish chapters in different states, they wanted to differentiate each with a distinct wordmark logo. The goal was to develop a logomark that would be distinctive as well as complement the existing URGE logo.

URGE Regional Chapter Logos designed by bombilla
URGE Regional Chapter Logos designed by bombilla

Repping URGE Swag

Fun projects arose from our collaboration with URGE, such as swag development geared towards the importance of voting local and pro-choice awareness. The swag we developed includes water bottle designs, face masks for COVID-19, stickers, t-shirts, and small fabric carry-all pouches.

URGE swag (mask, water bottles, and stickers) designed by bombilla
URGE t-shirt swag designed by bombilla
URGE swag designed by bombilla

Shoutout to our designer Kimberly Cho for your beautiful visual identity and graphic design work!